Initiatives
If it’s missing, we’ll make it.
In collaboration with Nike, YARD spearheaded the launch campaign titled "La Dame de Coeur" for the latest drop from Please Paulo Stop Cappin (PPSC), culminating in the unveiling of the new Air Max DN to the public. Creating a unique concept design merging both brand’s dna, from the campaign video teasing, to the shoot, YARD then organized a one day pop-up store at the heart of Paris, gathering more than 900 people.
During the event, the crowd was invited to participate in crook games, including performances by magicians and interactive scratch cards. Not only engaging with the audience, but also giving them the chance to win coveted items from the latest PPSC collection or the highly anticipated Air Max DN Triple Black sneakers.
