Initiatives
If it’s missing, we’ll make it.
We’ve seen the word "culture" blow and be used by pretty much everyone, every company willing to find meaning in their actions. We believe culture is always better lived than discussed.
For more than 10 years, the Parisian cultural scene has been marked by Yard’s high energy events: parties, summer & winter clubs, karaokes in museums and Fête de la musique takeovers: iconic gathering moments, highlighting artists, from the biggest names to the newest emerging and promising ones.
Aya Nakamura performing for Yard 10 Years at Le Phantom
Yard Winter Club — Pop Smoke Hologram - 2020
Yard Parties
YARD Party Zero - Palais de Tokyo 2014
Virgil Abloh - YARD Party - 2015
YARD SUMMER CLUB - 2022
PNL - YARD PARTY 2016
Through our media and content production, we’ve grown connection with some of fashion’s biggest names. Being the link between the runway and the street.
Corteiz drop - 2023
Jean Paul Gaultier x YARD School - 2023
Michele Lamy for YARD SCHOOL - 2021
Burna Boy x Jean Paul Gaultier product release party - 2023
Tyler The Creator at Converse x YARD - 2022
Michele Lamy & Rick Owens - YARD Party
We use sports as a platform to provoke change, not only as practices but also as a business. Using it as a vessel to impact local youth and open up their world: mentally, physically and socially.
Gazo x Paris Basketball - 2021
Ronaldinho's interview x PSG - 2021
BSB League - 2024
Team Go Girls Nike - 2023
Travis Scott at a Paris Basketball Match in Paris - 2022
Kylian Mbappe in Bondy - 2019
Lebron James for Nike "More Than an Athlete Tour" - 2018
Giving back is way more than CSR to us. It’s really who we are. We believe that by doing good, you’re inevitably becoming great.
YARD School x Uniqlo x Le Louvres - 2023
Yard sponsoring Miledou's association
"Les lumières noires" exhibition for Netflix
YARD Colobane program supporting Senegalese fishermen
Yard Special Club x Pinault Collection at La Bourse de Commerce -
YARD FOR GOOD x SNKRS trek
