Yard Agency

Nike chose to honor the very beginning of a star: Kylian M’Bappé’s childhood pitch.

Located in Bondy and abandoned for years, we redesigned it with an architecture studio Laisne-Roussel and we renewed it to offer the best legacy pitch to the Bondy players.

To inaugurate it, we organized a tournament inviting local players, kids, male and female teams, and celebrated the beauty of the game all day. And of course, that event wouldn’t be compete without the participation of the local child: Kylian M’Bappé. On the exact day of his signature with the Paris Saint-Germain, he came to visit and spend some time with the kids on his brand new pitch.
To close the celebration, we invited the famous French rapper Niska to release his latest album in an exclusive performance.

Results :
1500 visitors on site
+50 tv broadcast coverage for more than 7M viewers and in the biggest mainstream and specialized media
18M impressions on digital media
12.5M views on Nike’s Instagram story
+35% new members on Nike platform