Initiatives
If it’s missing, we’ll make it.
For the 2023 edition, we wanted to celebrate those making the sneaker culture better, while inviting new members to the community.
This year’s “COME THROUGH” concept invites the sneaker community to enter into the SNKRS app in real life, in our unique London experience thanks to both a physical and digital scenography, combined with a strategic product roll out.
In partnership with NBHD, we created a 360 immersion with workshops, talks, immersive scenography and exclusive access to content, live shows and sneakers drops.
